Everyone knows that how much SEO is important for any website to rank on Search engines. SEO helps to rank your website in search engine page results, increase traffic, generate leads, etc.
A good practice of SEO increases website visibility as well as usability.
SEO is very important to smoothly run any type of websites.
First of all let’s come to know, what is SEO?
SEO (Search engine optimization) is a process of increasing visibility of websites and web pages in search engine page results. SEO is of two types:
- On-Page SEO
- Off-Page SEO
What is the importance of keywords in SEO?
SEO Keywords are acted as connectors between your website and users. SEO keywords are the key words or phrases in your content that people write on search engine during their searches. So, that people find your website. Keywords are the basic elements of every website or web pages.
For example, if you are searching for pizza outlet in south Delhi then you will search “Pizza outlet in South Delhi”. Here the Phrase in the Bold letters is your Keywor5ds and you will get the best results by using this keyword in search Engine. This is the importance of Keyword in SEO
Keywords are the basic elements of every website or web pages.
Keywords are of two types:
Short tail keywords: Short tail keywords are those which have 2-3 words only, like Pizza outlet, Seo company and much more
Long tail keywords: Long tail keywords are the phrases that include more than 3 words or a sentence, like Seo company in north Delhi, Best cheese pizza outlet in South Delhi.
For any blog, Long tail keywords are the best. They are more profitable. It has high conversion rate, less competition and much more.
What are your keywords?
Keywords are the king. During writing any content it is very important to do keyword research. You have to know how people are searching your products, service, and information that you provide. Hence, it makes easy for them to find you.
When we do search engine optimization of a blog post or a web page it is important to put keywords relevant to your niche in the content. Now search engine algorithm becomes very smart, now they automatically detect keywords and rank your blog post or web pages in search engines.
Do a keyword search and choose the right keywords for that you want to rank. After putting keywords in the content check the keywords density. The keyword density should be 3% to 5%. This thing is very beneficial for the importance of keywords in SEO.
So, before writing any content do keyword research and put highly searched keywords in the blog post or web pages.
Keywords are the very important. So, check the quantity as well as the quality of keywords. Use keywords in title, headings, also.
If your content doesn’t contain those keywords then your website or web page never rank on SERP (search engine page results). Apply Keywords in your content will help your website or web pages to rank above your competitors.
Above is all of the importance of keywords in SEO. So, I hope you’ll learn something from here and try it in your blog and enjoy the ranking of your website in search engines. For any queries comment below.